Simplx Blog

This week I’ll round off the series with an overview on using auction research software to your best advantage. This article will help you decide whether or not you can benefit from auction research.

Introducing Auction Research Software
In a nutshell, auction research lets you look at a group of closed eBay listings to discover:

• Whether a product will sell and for how much

• Ways to increase a listing’s chances of selling

• Ways to boost your profits on each listing

• Market trends for your specific product

• The size of the market and your specific competition

I know what you’re thinking. This is all really great, but how does it work? Research uses licensed data directly from eBay to research market information on your specific product, a category or a specific seller. This takes out all the guesswork for you as you create you listings.

With auction research, you’ll learn answers to these questions, and more, for your eBay listings:

• What auction type should I use?

• Which ending day will bring me the greatest success and profit?

• How long should my listing duration be?

• What starting price will create a bidding frenzy?

• What keywords should I use in my titles to hook buyers?

• What listing features will work, and which ones can I live without?

• Which category will give my listing the greatest amount of exposure?

And much more!

How Does Auction Research Work?
Auction research analyzes closed eBay auctions and shows how various listing features (starting price, closing day and time, auction duration, special features, etc.) affected the success of the auctions. Using auction research software, you can determine how successful your chosen product will be in the eBay market, what features to use to optimize your chances of selling, and how to create a listing that will give you an edge over your competition. You can also use auction research to anticipate changes in the eBay market (holidays, seasons, etc.) and learn from your competetors’ mistakes and successes.

For example, let’s say I want to sell portable DVD players through eBay. Using auction research software, I can type in my product keywords (portable, DVD, player, and whatever brand name I’d like) and retrieve statistics on successful portable DVD player auctions. Using that information, I can determine which keywords will attract the most buyers, when to open and close my own auctions for the best chances of a sale, how much my opening price should be, whether I should use a gallery picture, and more. Knowing what’s worked for other eBay sellers helps me create the best listing possible. And knowing my competition gives me an edge in the eBay marketplace!

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