Simplx Blog

Every registered eBay user has a “My World” page. It’s a personalized profile that any other eBay user can look up in order to find out more about you and what you sell. Whenever a potential buyer visits on one of your auctions, your eBay username in the “Meet the Seller” section of the page becomes a link to your My World page.

Checking out a sellers’ My World page can tell you more about them then you might get from simply looking at their auction, including a more detailed summary of their feedback. Additionally, having a good My World page yourself can help you make sales. The easiest way to get access to your own My World page is to log into eBay and click on your user name, right beside where it reads “My eBay” near the top of the page.

My World is a relatively new eBay feature, designed to help eBay buyers and sellers to become a more active part of the eBay community. Your My World page is highly customizable and easy to use; you don’t need to know HTML or even be particularly eBay savvy to use it. There are several different types of content you are allowed to put up there, and all of it is very simple to edit. Each type of content is called a “module” and can be added or removed whenever you wish.

Choosing Modules for Your eBay My World

You add a module to your My World by clicking the “add content” button at the top of the page and then picking the module you want from the list and clicking the “add” button next to it. But what do they all do? And which ones should you use?

The easiest way to learn about the different modules is to add them one by one and check them out. Click edit next to a newly added module to see the more detailed description of what it is meant for, and then try it out. If you aren’t interested in the features added by a particular module, simply remove it.

Remember, though: keep specific goals in mind as you are adding modules to your My World page. Only keep modules you really have plans to use, not just ones that sound neat. Will having that Guest Book or joining that eBay Neighborhood really help your online business? If the answer is no, then don’t keep the module. Too many modules can easily make your page so cluttered that visitors will have a hard time seeing the things you want them to.

Using Your My World Page to Help your Online Business

Your My World page is useful for more than simply introducing yourself to potential buyers; if used properly it can also help you make future sales.

The Listings Module
If you use the Listings module, you can entice visitors with other interesting auctions you have running besides the one that brought them here in the first place. If you sell similar or related products (niche marketing) visitors may see other things they like among your other auctions.

The Bio Module
Like your eBay About Me page, you can mention your online store on your My World page without breaking eBay policy. The Bio Module is probably the most well-suited place for this reference: the very first entry of this module is entitled “what everyone should know about me” and gives you up to 250 characters to describe yourself and your online store.

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